Nigoldeneye - A Bathing Ape - BAPE TV - A BAPE VISION - MTV Japan
BAPE founder Nigo and MTV Japan team up for this TV show featuring some of New Wave Hip Hop’s elite. Nigoldeneye was launched in Hong Kong and features artists, Pharrell Williams, Kanye West, and the Teriyaki Boyz. This show it BIG in Japan. Watch and learn.

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A Bathing Ape (or BAPE) is a Japanese clothing company founded by Tomoaki "Nigo" Nagao in 1993.[1] The company specializes in street wear, operating stores in Japan, including BAPE, BAPE Store, Foot Soldier and the Bape Exclusive store (located in Aoyama, Tokyo). The company also operates Bape Cuts hair salon, Bape Café and gallery, Bape Sounds records. There are also stores located in Hong Kong, London, New York, Taipei and Los Angeles. Nigo also founded the women's clothing lines "APEE", and "BAPY", the female "couture" clothing line.

Nigo, founder and owner, cites his mother and father, who were a nurse and a billboard maker respectively, as major influences in the development of his character. Though because they both worked, he spent a lot of time alone with toys.[2] He also credits DJ/Head Porter designer Hiroshi Fujiwara as his business model.[3] His nickname literally means "number two" in Japanese; the MD of Astoarobot, the fashion store, coined the moniker when he noted the physical resemblance to Fujiwara.[4] Nigo cites his early influences as Elvis, The Beatles and hip-hop acts such as Run DMC and Woobens.[2]

After studying fashion editing at college, he worked as an editor and a stylist for Popeye magazine.[3] After borrowing four million yen from an acquaintance, who also let him use his shop,[2] he opened "Nowhere", his first store, on April 1, 1993 in Harajuku, Tokyo. Deciding to start his own brand, he named it after the 1968 film Planet of the Apes. According to Nigo, the name "A Bathing Ape" is short for a Japanese saying "bathing in lukewarm water". Japanese people typically have daily baths in water at temperatures above 40 degrees celsius. As such, bathing in luke warm water is to complacently over indulge. This is, ironically, a reference to the lazy oppulence of the younger generation of Japanese, the brand's own customers. [2] To expose the brand he gave T-shirts to Cornelius who wore them when performing. For two years he produced 30 to 50 shirts a week, selling half and giving half to friends. In 1997, Nigo released his debut album 'Ape Sounds' under Mo'Wax, with DJ/Producer James Lavelle of UNKLE. [4] In January 2005, Nigo and Pharrell Williams launched the first "Bathing Ape" store in New York. The official name, according to the salespeople at the store, is "Bathing Ape in Lukewarm Water." [5] Nigo is also co-owner and head designer of Williams' Billionaire Boys Club.[6] In 2006, Nigo and N-Kei Enzaki started a record company, Ape Sounds, with help from James Lavelle, a UK DJ and owner of the Mo' Wax label. He serves as a producer and director for his CDs, blending Western hip-hop with Asian sounds.

Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell Williams of The Neptunes and Nigo, founder of BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. The items are produced in very limited quantities and are manufactured in Japan.

In 2005, Pharrell Williams, one half of The Neptunes partnered with Japanese fashion icon Nigo, the founder of A Bathing Ape (BAPE). The two collaborated together to create and launch two new luxury streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Pharrell Williams and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape[1].

Ice Creams are a line of shoes created by Billionaire Boys Club and Reebok. They come in many different styles and colors. The footwear that is available from BBC/Ice Cream are Board Flip I, Board Flip II and Boutique (which were the first line produced and were made in limited numbers), all produced by Reebok, canvas Waffle shoes, which come in a variety of flavors including regular, blueberry, strawberry and banana, and the Billionaire Boys Club Deck & Boat Shoes, which are currently available in leather or diamond & dollar canvas print. The Board Flips come in a variety of flavors like Pink Lemondade, Raspberry Lemonade, Watermelon and Raspberry Sorbet. They usually range around $60.00 USD in the US. The original Ice Cream sneakers, the Boutique edition, were produced in limited numbers and cost around $200. Flavors included Pager, Diamond & Dollar, Money Rolls, Mini D&D, and the never released Boombox for men and Lipstick, Teddy Bear and Name Chain for women. They were very rare; only 3000-5000 (depending on the exact model) authenic pairs were made. These sneakers, if in good condition, can sometimes be seen on sites such as Ebay, being sold for up to $500.

*A BATHING APE - BAPE TV - A BAPE VISON - NIGOLDENEYE
*THE STORY SO FAR... BAPE NIGOLDENEYE